Audience Effects Theory

1) Write a definition of a passive audience: 

Passive audience- is an audience that observes an event rather than actively responding it.

2) Write a definition of an active audience:

Active audience- argues that media audience do not just receive information but are involved in making sense of the message within their personal and social contexts.

3) Write a definition of the hypodermic needle theory: 

Hypodermic needle theory- is a model of communication suggesting that an intended message is directly received and accepted by the receiver.

4) Write down a media product for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification:

INFORMATION/SURVEILLANCE: BBC NEWS

>Why: In the BBC News, you learn new things everyday with information you didn't yet know

IDENTITY: MEAN GIRLS

>Why: In The Mean Girls, the audience that gets bullied can relate to it and also how it's set in a Highschool some girls get pushed into caring about being popular

DIVERSION/ENTERTAINMENT:  COOKERY SHOWS

>Why: Shows like cooking can make people feel like they're competing and they would feel the tension because they would want to know who wins

RELATIONSHIPS: TVD

>Why: In The Vampire Diaries, both brothers like the same girl

5) Re-watch the clip from Blue Planet above and write a paragraph analysing how elements of the clip offer the audience pleasures or gratifications

It gives the visceral pleasure. This is because of the music and how calm it is, also because when they show the waves and water it's so peaceful. Another pleasure is voyeuristic pleasure. This is because of how the camera is underwater catching all the sea creatures underneath.