GCSE Media assessment: learner response

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential)

Excellent work, Marianna!                                                    15/25

You need to use media terminology whenever possible!  Grade- 4

2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question:

Q1; 1/1 - I demonstrated knowledge of the theoretical framework of media studies

Q2; 1/1 - I demonstrated knowledge of the theoretical framework of media studies

Q3;  1/2 - I didn't include an example
Q4; 2/2 - I wrote the specific demographic of individuality and group and who it's aimed at
Q5; 1/2 - I didn't reinforce the image and title
Q6; 3/3 - Effective explanation of conventions of film poster
Q7; 2/2 - I included the background setting and the child's facial expression 0
Q8; 2/4 - Some appropriate and effective references and mostly appropriate and effective use of media terminology throughout
Q9; 2/8 - Limited appropriate references to the Water Aid advert and little, if any, use of media terminology throughout

3) Re-draft your answer to Q9 and type it out in full. Use the mark scheme to identify anticipated content you can add to your response and make sure your typed re-draft is a top-level answer of at least three paragraphs.

Charities use pictures of children in their advertising because children are associated with innocence and purity which will generally appeal to the audience's emotions. Also, they add children in their advertisement because young children, who are less fortunate than others, are stereo typically associated with vulnerability so that the audience would feel sympathy and donate money to the certain charity. This would connote the fact that our generation of kids who are penurious are dying from starvation and thirst when they should be out doing normal children activities every other kids are doing, and that they don't deserve what's happening to them and their families.
Furthermore, charities are trying to aim this at the audience who are parents and have children themselves. This is because children make people want to protect them and children are seen as inferior.