Advertising key conventions

1) What key conventions of an advert can you find and what are the connotations of each one?

The key conventions of an advert I can find is the simple colour scheme. The colour is a very light lilac colour which connotes a first love which is your mum. Another key conventions I can see is the slogan, "mother's day is better with cake". This connotes that you should treat your mum on valentines day with something sweet. The simple image of the cake connotes that one small cake is still delicious. The last conventions I see is the name of the programme, "Mr Kipling" which is a brand of cakes and baked goods marketed in the UK and Ireland. This connotes that whenever its mother's day you should buy Mr Kipling's cakes as it will bring happiness.

3) What is the USP (unique selling point) of the product and how do you know?

The USP of the product is the slogan, " exceedingly good cakes". I know this because when the consumers view this text, they'll end up buying more of Mr Kipling's cake, not only for mother's day buy also more frequently. 

Extension task:

1) A clear brand identity:

2) A shocking or controversial idea:

3) An emotional connection to audience:

4) An innovative or ‘different’, subversive concept (e.g the porcupine advertising VW car):

5) A foreign advert that you can understand despite the language barrier:

Finally, write what the USP is for each advert:

The USP for the clear brand identity is that its a very simple advert. The slogan ''I'm lovin' it'' shows that people who eat McDonald's love eating their food. The red in the background connotes love, energy and strength- which sows once you eat their food it'll change your whole mood. The USP for the shocking/controversial advert is that when you use this Dove product, you'll have a different skin colour. This is a very offensive advert as it downgrades the women who has a darker skin colour. This advert, from the 21st century, just shows how people never change and that they are stuck in a different time zone. The USP for the emotional advert is that the company wants us, the audience, to feel bad for the young child and donate money. The slogan ''he's starving. we're not. its time to share'' shows that they want us to help them as they are more unfortunate than us. The text in blue connotes serenity and reflection. The USP for the innovative subversive concept is that they are catching peoples attention to the word 'advert', so that the drink can be the main focus. The text is in the font black and is in bold. This is very eye-catching and conspicuous. Lastly, the USP for the foreign advert distinctly shows that you should buy a beer after a long day of working. This shows that the man has been working and the women, which stereotype is believed to be a house wife and being inferior towards her husband, to be poring a glass of beer for her husband, The red in the background connotes strength which means the husband will be strengthened once he drinks the beer, and love which shows the wife loves her husband as she's pouring him a drink.