Tuesday 3 March 2020

Gender representation in advertising

1) Find three adverts featuring women that are from the 1950s or 1960s. Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish.



2) Find three adverts featuring women that are from post-2000. Save the images to your Media folder as jpegs and then import them into your blog post.






3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. 

The stereotype of women i can see in the 1950's and 1960's adverts is that women are inferior to men, powerless and sexualised. This is shown by how on one of the advert, one women is dressed up scandalously. Women were expected so much, this is by putting on loads of makeup and dressing a type of way to impress men and be better wives. Lastly, on two of the advert it shows a women cleaning and a advert that says, ''show her it's a mans world''. Whilst women were doing domestic work, the men would be out proving for their families, which is why they added that title. 



4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples.


Stereotypes of women I can find in the 2000s adverts is that women should have a certain body type in order to fit the beauty standards society has told us is normal. This could be offensive to someone who doesn't fit that standard as they would feel lesser than other women. Another stereotypical advert I can see is that women should be the ones cooking, You can tell that's the case as one of the text says, ''the only thing that cooks better is a woman''. This shows that people still think that women should be at home cooking and a subsidiary towards their husbands.


5) How do your findings suggest representations of gender have changed over the last 50 years? 

In my opinion, I think representations of gender hasn't changed over the last 50 years as women are still supposed to look a certain way to a degree. Also, how people still think women are inferior to men.

No comments:

Post a Comment