Arctic Monkeys - I Bet You Look Good On The Dancefloor

Impact of new/digital media on music industry

1) How do audiences generally watch music videos these days?

Audiences generally watch music videos these days by social media like YouTube.

2) What opportunities has the growth of digital technology and YouTube created for new music artists?

The opportunities that the growth of digital technology and YouTube created for new music artists is millions of people all around the world have access to watch your music video by just a single search of the name. 

3) What is P2P and why did it cause huge problems for the music industry?

P2P is is an online video sharing/streaming website. Music released without consent from the artists.

4) Do you think the internet has given audiences more power over who becomes successful in the music industry? Why? 

Yes i do think the internet has given audiences more power over who becomes successful in the music industry. This is because with out the audience to watch and buy the songs, the song writer/singer wouldn't produce any earnings from the songs.

5) How has Fortnite demonstrated the potential future for music videos and promotional opportunities for the music industry? You can read more on this event in this Verge feature.

Fortnite has demonstrated the potential future for music videos and promotional opportunities for the music industry by every one of the likely tens of millions of players of Epic Games’ battle royale title were transported to a virtual stage.The stage came to life with building-sized holograms of Fortnite characters, while a custom set of graphics played behind Marshmello’s avatar.

Arctic Monkeys: Industry

1) How did the Arctic Monkeys first achieve success and build up their fanbase?

 They played in pubs and small venues in and around Sheffield, and built up a huge following online using Myspace.

2) Why was P2P file sharing an unexpected aspect to Arctic Monkeys' early success?

It was unexpected because the band didn't know that their video had been shared, yet it led the band to success and fame.

3) How does the rise of Arctic Monkeys differ from how One Direction were formed and became famous?

One direction were put together by a record label. The arctic monkeys were all friends at school.

4) How has technological convergence changed the music industry?

It changed the way videos were shared and consumed.

5) Has the internet been a positive or negative development for traditional record companies? Why?

It has been positive to an extent, but also negative. This is because it helped many artists build an online fandom. The internet has also given people the opportunity to publish unreleased music, which could affect an artist/artists very badly.

Arctic Monkeys: Audience

1) What is the main Arctic Monkeys audience - demographics and psychographics?

The majority of the audience are aged between 17-30, and will have an interest in fashion, films and other technology, as well as music.

2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?

Audience pleasures would include diversion - the song is upbeat and fast-paced. Fans who followed the band from the early days might find a sense of personal relationship while many young people would get a sense of personal identity from the lyrics to the song (about going out to a club and drinking)

3) What is nostalgia and why is it a key audience pleasure for the Arctic Monkeys music video?

Nostalgia is a longing for a period in the past. It is a key audience pleasure for the Arctic Monkeys music video because of the 1980's style. 

4) How are fans positioned to respond to the video? What does the artist want fans to take from their video?

The artist wants fans to take in that you can do whatever you want that makes you happy and you can be successful with whatever social media platform.