Music video: One Direction- History

Industry

1) How were One Direction formed and how is this reflected in the music video for History?

One Direction was formed by them all performing in the seventh series of a hit show called  'X Factor'. They were propelled to success through social media and become one of the most successful groups ever, breaking many records.

2) What is vertical integration? You may need to check your book for this (or remind yourself from this previous blogpost.)

Vertical integration is an arrangement in which the supply chain of a company is owned by that company.

3) What is horizontal integration? (See link above for help again!)

Horizontal integration is the process of a company increasing production of goods or services at the same part of the supply chain. 

4) How has technological convergence changed the way audiences consume music videos?

Technological convergence changed the way audiences consume music videos by different social media platforms seen by different people all around the world. People 'used' to listen to music via radio, but now technology has evolved and people have started to use phones, laptops and Ipads as a way of listening to music. 

5) As a manufactured band, what influence do Simon Cowell and the record company Syco (part of Sony) have over the content and release strategy of One Direction music videos? You may want to read this text from an article in The Inquisitr about the relationship between 1D and Simon Cowell.

The influence Simon Cowell and the record company Syco have over the content and release strategy of One Direction music videos is a lot. This is because Simon Cowell is a very well known English television personality, entrepreneur, producer and record executive- not only in the UK, but all around the world. After finishing the show, One Direction signed a record deal with Syco Records (Simon Cowell’s record label) which is part of Sony, one of the ‘Big 3’. 

Audience

1) What is the main One Direction audience - demographics and psychographics?

The main One Direction audience is young teenagers and young adults.  

2) What audience pleasures are offered by the music video for History?

The audience pleasures that are offered by the music video for 'History' is that whenever something doesn't go accordingly to a plan, you just have to move forwards. After the departure of Zayn Malik, who has left the band to pursue a solo career, they made this song as a 'period of closure'. The footage in the music video is nostalgic and will appeal to loyal fans as it will remind them of the band’s success and younger appearances, right back to the start of their career on X Factor (featured in the opening of the video) in 2010. 

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to One Direction fans. Why did you choose those moments? 

One particular moment in the video that would particularly appeal to One Direction fans is at the very beginning when they was up on stage in BGT. This is because this is when they was first noticed and when their careers was about to shoot up into fame. A second scene that would appeal to the 1D fans is when they were together in the record studio planning their first song. This is because this is the first song their fans would hear from them all together. The last shot in the video that would appeal to the 1D fans is their first concert. This is because their fans from day 1 would remember going to their first convert when no one left the group and would feel nostalgia.

4) What is nostalgia and why is it a key audience pleasure for the History music video?

Nostalgia is when you reminisce the past that made you feel happy. 

5) How are fans positioned to respond to the video? What do the producers want One Direction fans to take from the video?

Producers want One Direction fans to take in that One Direction cherished all the moments they had with each other and with their fans. They want to thank their fans for all the love and support and are thankful for them all.