Galaxy 'Chauffeur' advert

https://youtu.be/Sw-9zMEDzRM

1) Who is Audrey Hepburn?

Audrey Hepburn was a Belgian-born British actress and humanitarian. She is best known for her roles in films such as Roman Holiday (1953), Breakfast at Tiffany's (1961), and My Fair Lady (1964).

2) Why did Galaxy select Audrey Hepburn for this advert? 

They selected Audrey Hepburn because they are trying to say if you eat this specific chocolate you turn good looking as she has loads of makeup on.

3) What are the connotations of Audrey Hepburn and celebrity in this advert? 


Glamour and luxury.

4) Why is the advert set in the 1950s? What audience pleasure does this provide?

Nostalgia as the advert is directed at adults.

5) What is intertextuality?

When a media text references another media text.

6) What Audrey Hepburn film is suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?

'Roman holiday' as it's set in Rome. This is shown by the background music how it's french, Audrey's makeup and dress which has the 1950's vibe and lastly the type of buses and cars.

7) Which of Prop's character types are represented in the advert? (Note: you will not find them all). 

The Props character types that are in this advert is The heroine, helper, doner and the hero.

8) How does the advert's narrative (story) follow Todorov's theory of equilibrium?

It was a normal day and the bus driver was driving in Italy when there was a fruit blocked in front of the bus, that's when the hero comes and saves her and Audrey goes into his car.

9) What representations of gender can you find in this advert?

The representation I can find in this advert is that women are always in need of help and being rescued while men do the rescuing.  

10) Are stereotypes reinforced or subverted in the Galaxy advert? Give examples.

There are stereotypes being subverted in this advert such as the journey in Italy being a relaxed place, yet it's chaotic at the beginning, also the woman being less superior to men yet the woman takes the hat off the driver and sits in the back of the driver's car.