OMO advert

1) What year was the advert produced?

The year the advert was produced was in the 1955.

2) How were women represented in most adverts in the 1950s?

Women were represented in most 1950's adverts that women are inferior to men, bad drivers, powerless, sexualised or focused on domestic workers (e.g. cleaning). They were .stay at home mums who dress to impress  and always look good for their husband.  

3) How does the heading  message ('OMO makes whites bright') and typography promote the product?

The writing is in sans serif which connotes clean and minimal. The heading message gives an idea to the audience that the product isn't any ordinary product it's a product which doubles the brightness of your clothes and lasts longer than any other detergent.

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?

The cost me connotes that a women should always be wearing a cleaning costume to get ready whenever she cleans. The makeup suggests that whilst she;s cleaning for her family, she should always care about what her appearance looks like for her husband. 

5) Why is a picture of the product added to the bottom right of the advert?

The picture for the product is added to the bottom right of the advert to show the  connection between the flash box outside the bold heading for the product and for the advert headline

6) What are the connotations of the chosen colours in this advert?

The connotations of the chosen colours in this advert suggest that the product is fresh and new and that when you use the product it'll turn really white and bright.

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.

The anchorage text uses persuasive language to encourage the audience to buy the product by repeating the words 'bright' and 'white'. This will get stuck in the audience' heads, and when the women go to buy it all they'll know is that it'll get the job done. 

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.

The representation of women that are found in this OMO advert is people who are pointless in life and only know how to cook and clean, and that would supposedly make them happy.

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?

The preferred reading for this advert is that the OMO detergent is better than all the other regular ones that women would buy as in the advert they make it seem they get the job done better than no other. 

10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?

The oppositional reading for this advert is that women are only good at domestic work and that they enjoy it as well as looking goof for their husband.