1) What were the viewing figures for Class and why do you think it did so badly?
The viewing figures for Class would range between 100k-500k people depending on the episodes. This is because majority of the audience have heard Doctor Who would be starring in the series, and when they watched and saw that he wasn’t in all the episodes they stopped watching.
2) What audience psychographic groups might particularly enjoy Class?
- Teens
- Pre-teens
- Young adults
3) What audience pleasures are offered by Class - Co-owner of a Lonely Heart? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas.
Personal Relationship: Growing to love characters.
Diversion (Escapism): The use of Corakinus' world - we are taken to a place that does not exist in real life, which is a form of escapism.
Surveillance (Information / Facts): The audience learn many information about science and space as well as being entertained.
4) Thinking of the 3 Vs audience pleasures (Visceral, Vicarious and Voyeuristic pleasures), which of these can be applied to Class - Co-owner of a Lonely Heart?
Visceral could be applied to Class out of the rest of the Vs. This is because the audience want to know what’s going to happen next, whether that be good or bad.
5) How did fans in the 'Whoniverse' (also known as 'Whovians') react to Class? Watch the fan reaction video (and read the YouTube comments) embedded above or check the comments in the extension articles below to help with this.
Many fans in the ‘Whovians’ agreed with George's reasonings. This is because many said it left them questioning what will happen next and it lured them in, which resulted in a somewhat positive review of ' Co-owner of a lonely heart' .
Industries
1) What was the objective of BBC3 when it was launched?
To educate, entertain and inform.
2) Why did BBC3 go online-only in February 2016?
BBC3 went online in February 2016 because young people don't tend to watch TV, but go on their phones a lot.
3) How does Class - Co-owner of a Lonely Heart meet the BBC's mission statement to 'inform, educate and entertain
It informs the audience that they shouldn’t be narrow minded and think about if there could be life outside Earth (space).
4) How did the distribution of Class contribute to the failure of the show with audiences?
The distribution of class contributed to the failure of the show, as it was shown online, then on BBC ONE quite late, as well as the confusing distribution model.
5) What advertising and marketing was used to try and promote Class to an audience? Why do you think this wasn't very successful?
- Trailer
- Interviews
- Shown in America, where it was more popular
- Well known actors, such as the man who stars as Dr Who
- Merchandise
Comparison: An Unearthly Child and Co-owner of a Lonely Heart
1) How are the technical conventions different between 1963 Doctor Who and 2016 Class (e.g. camerawork, editing, sound and mise-en-scene)?
- Way better FX - as there was no AI etc.
- CGI
- Better quality
- More use of props
2) What similarities and differences are there between An Unearthly Child and Co-owner of a Lonely Heart in terms of the science-fiction genre?
- More colour (sci-fi stereotypical colours - blue etc.)
- Aliens
- Space
- Teenagers
- Drama
4) How are representations of people, places and groups similar or different in the two shows?
In Doctor Who, the characters were predominantly white and straight. In Class, there was a wider range of ethnicities, disabled people, and gay characters.
5) What similarities and differences can you find in terms of the audience pleasures for An Unearthly Child and Co-owner of a Lonely Heart?
- Entertainment and diversion - Space, aliens
- Info and education - Educates you about science/aliens etc.
- Social interaction - Being up to date in new episodes
- Personal identity - Teenagers relating to April and Ram with romance and drama
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