Newspapers: Daily Mirror- Representation and Industry

 Representation

1) What political party does the Daily Mirror support?

The Daily Mirror has constantly been supporting the labor party.

2) How does the Daily Mirror usually represent rich and powerful people?

The Daily Mirror goes against rich and powerful people (like Conservative politicians or 'greedy bankers'). This because they feel as if they are always in the spotlight.

3) How are celebrities usually presented in tabloid newspapers like the Daily Mirror? Look at the 'New Bond stars are revealed' story on the front page of the Daily Mirror.

Celebrities are usually presented as idealized. Daily Mirror presents soft news which includes gossip and exclusive news about celebrities’ lives. “New Bond stars revealed” features well as they include well known actors among film industries which is excellent for their target audience.

4) How are the royal family presented in the double-page spread 'Kate told Harry to make peace... then they all met up for tea'? 

The royal family are presented as relatable. Kate is seen as a peacemaker between the brothers as she reunites them.

5) Why do you think the Daily Mirror represents the royal family as a 'normal' family? Why might this appeal to Daily Mirror readers?

This is because if they are presented as a normal family it makes them more relatable and this will appeal to a bigger audiences.

Industries

1) What company owns the Daily Mirror?

The Daily Mirror is owned by Reach.

2) What is the Daily Mirror's circulation in 2020? How many papers did the Daily Mirror used to sell back in the 1990s?

The Daily Mirror's circulation has fallen drastically over the years from over 3 million a day in 1990 down to around 450,000 a day in 2020. Recent falls have been due to the rise NDM and the popularity of it among young people. News can be accessed on your phone or laptop at your own demand. 

3) Why has the newspaper industry struggled in the last 20 years?

Recent falls have been due to the rise NDM and the popularity of it among the younger audience 

4) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet?

The Daily Mirror have created the mirror.co.uk website and social media content such as the Daily Mirror Twitter feed. They have created a social media strategy in collaboration with the digital team to drive growth of their Facebook and Twitter profiles and they have create news based content that updates regularly, shares on social media channels, includes a range of video content and encourages audience involvement. Printed newspapers cannot do this so effectively.

5) List five of Galtung & Ruge's News Values and explain how they link to the stories in our CSP edition of the Daily Mirror.

Immediacy: has it happened recently?

Familiarity: is it culturally close to us in Britain?

Amplitude: is it a big event or one which involves large numbers of people?

Frequency: does the event happen fairly regularly?

Unambiguity: is it clear and definite?